What is Southwest Airlines culture?

Southwest® is known for our legendary Hospitality and world-famous Culture where People come first. This philosophy has defined us from day one as a reflection of the life and Leadership of our President Emeritus Colleen Barrett, the original architect of Southwest's Culture.



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Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.

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The Core of Southwest's Culture: Values and Purpose
  • Southwest Airlines' purpose is: “Connect People to what's important in their lives through friendly, reliable, low-cost air travel.”
  • Warrior Spirit.
  • Servant's Heart.
  • Fun-LUVing Attitude (*)
  • Work Safely.
  • Wow Our Customers.
  • Keep Costs Low.


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World's Leading Cultural Airline 2021
  • Air China.
  • Air New Zealand.
  • Japan Airlines.
  • Qatar Airways.
  • SriLankan Airlines.
  • Swiss International Air Lines.
  • Thai Airways.
  • Vietnam Airlines.


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Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions. Furthermore, their strategy also includes a deep focus on customer experience and looking ahead.

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Let them know that you are wanting to explore your own career potential and you feel that Southwest Airlines will give you the challenges and opportunities to keep climbing and discover your potential.

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The airline's slogan (as of 2022) is Low fares. Nothing to hide.

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Known for its flexible ticket policy and two free checked bags for every passenger, Southwest doesn't charge the fees that come with flying on other airlines.

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Southwest Airlines reviews Online customer reviews tend to agree with Skytrax's assessment. According to the 2022 Airline Quality Rating report, Southwest was ranked as the No. 1 airline in 2021 and 2020. In addition, Southwest had the second lowest consumer complaint rate in 2021.

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Southwest Airlines has a unique business model that is based on keeping costs low. They do this by flying only one type of plane, which makes maintenance and training easier, and by using a point-to-point system instead of a hub-and-spoke model, which reduces the need for expensive airport infrastructure.

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The region's main food is called Tex-Mex, a blend of American and authentic Mexican food. One of the most abundant resources in the Southwest is oil. Locals call it black gold. Even though the region is hot and dry, it can get very cold and snowy in the higher mountain elevations.

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