Why do you want to work for Southwest?

Let them know that you are wanting to explore your own career potential and you feel that Southwest Airlines will give you the challenges and opportunities to keep climbing and discover your potential.



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Southwest Airlines' business model is based on extremely efficient operations, low-cost pricing, and innovative logistics solutions. Furthermore, their strategy also includes a deep focus on customer experience and looking ahead.

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As one ramp agent puts it, the company has “great work schedule flexibility in most departments within Ground Operations and Inflight.” Free unlimited flights within company destinations, a competitive 401(k) company match and a great stock purchase plan are other perks employees appreciate.

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Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.

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The airline's slogan (as of 2022) is Low fares. Nothing to hide. That's TransFarency!

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Our Employee Promise I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant's Heart by delivering Legendary Customer Service and treating others with respect.

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How do employees rate Southwest Airlines? Employees rate Southwest Airlines 4.1 out of 5 stars based on 4,228 anonymous reviews on Glassdoor. In 2010, 2011, 2012, 2013, 2018, 2019, 2020, 2021, 2022 and 2023, Southwest Airlines employees have voted their company to be one of Glassdoor's Best Places to Work.

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The Core of Southwest's Culture: Values and Purpose
  • Southwest Airlines' purpose is: “Connect People to what's important in their lives through friendly, reliable, low-cost air travel.”
  • Warrior Spirit.
  • Servant's Heart.
  • Fun-LUVing Attitude (*)
  • Work Safely.
  • Wow Our Customers.
  • Keep Costs Low.


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The heart featured on the logo of Southwest Airlines Co. represents love and care for the customers, while the palette reminds of the beauty of the sky at any time of the day.

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About the summary The author of The Southwest Airlines Way, Jody Hoffer Gittell shows us how the company does not use the conventional wisdom of the market and uses completely innovative approaches to deal with many common business situations.

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The average Southwest Airlines hourly pay ranges from approximately $19 per hour for a Baggage Handler to $82 per hour for a Pilot. Southwest Airlines employees rate the overall compensation and benefits package 4.1/5 stars.

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