What is the concept of smart tourism?

Smart tourism defines travel experiences that are digitally enabled and connected to technology, allowing guests to efficiently navigate through foreign cities, book activities online and utilize their mobile devices to tackle their entire itinerary.



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Smart tourism destination is focused on e-tourism, where the consumers are very familiar with new technologies, and use them permanently. It contains multiple components, like reservations systems, social media, various communication and connection applications etc.

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Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.

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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.

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A group of interrelated, interdependent and interacting three basic elements – tourists, geographical elements (traveller generating region, tourist destination region and transit route region) and tourism industry – that together form a single functional structure.

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The principles of smart tourism lie at enhancing tourism experiences, improve the efficiency of resource management, maximize destination competitiveness with an emphasis on sustainable aspects.

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This exploratory research argues that leadership, innovation, and social capital supported by human capital are the fundamental constructs of smartness. Technology applications and ICTs are enablers, which support the core constructs of smart destinations.

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Smart tourism components include smart destinations, smart experiences, and smart business ecosystems; they also collect, exchange, and process data identified as layers of smart travel.

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There are 7 major components of Tourism Marketing: 7A's which are: Attraction, Accommodation, Accessibility, Amenities, Activities, Affinity, Actors, and Acts.

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The four pillars include: Environmental Responsibility, Social Equity, Economic Health, and Cultural Vitality.

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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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Attractions. Attractions are the most important component of developing tourism in a country. Without attractions, the tourist will not have any reason to visit the country or for locals to explore different areas of their homeland.

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Tourism can generate positive or negative impacts under three main categories: economic, social, and environmental. These impacts are analyzed using data gathered by businesses, governments, and industry organizations.

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Medlik and Middleton (1973) term tourism products as “a bundle of activities, services, and benefits that constitute the entire tourism experience.” This bundle consists of five components: destination attractions, destination facilities, accessibility, images, and price.

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There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. Domestic tourism refers to activities of a visitor within their country of residence and outside of their home (e.g. a Brit visiting other parts of Britain).

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Sustainable tourism is tourism that minimizes the costs and maximizes the benefits of tourism for natural environments and local communities, and can be carried out indefinitely without harming the resources on which it depends.

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