Why marketing is important to a theme park?

It's important to market your theme park with the local businesses that comprise the hotels, restaurants, and other market attractions that surround your theme park. Providing a source of additional engagement for your visitors as well as generating mutual benefit for the businesses.



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Digital theme park marketing
  1. Optimize your website. To make sure all your digital marketing efforts are worthwhile, first things first: optimize your website. ...
  2. Make a strategic impression with social media. ...
  3. Get highly targeted with social media ads. ...
  4. Launch a seasonal-specific campaign.


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According to Kotler [7], there are three product layers in the “theme park product”. The core product, the most important product, is the excitement and/ or atmosphere of the theme park that creates for the visitors.

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According to Kotler and Swarbrooke, there are three levels of product in a theme park, and each level has its own features: Level 1: Core product; · Level 2: Supporting (Tangible) product; and · Level 3: Facilitating (Augmented) product.

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Today's consumers expect fantastic, immersive, quality experiences when they come to theme parks – whether it's a destination operated by a top international owner such as Disney, Universal, Chimelong Group, or Merlin Entertainments, or a smaller regional park.

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