Who is involved in destination management?

Destination management is an intrinsically cooperative activity. In fact, attractions, tourism enterprises, local businesses, service businesses and residents are called to work together to provide tourists with the best experience.



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Conclusion. Destination Management Organizations (DMOs) are the backbone of tourism destinations. They exist to promote destinations, attract visitors, and develop a regional economy. DMOs are responsible for everything from attracting major sporting events to promoting local festivals.

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A DMO is a non-profit entity responsible for marketing and promoting a destination. It acts as a central hub, bringing together hotels, attractions, restaurants, transportation services, and other tourism-related businesses to collectively promote the destination.

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The stakeholders in tourism destination are: local residents, local companies, media, employees, government, competitors, tourists, business associations, activists and tourism developers.

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Morrison (2013) divides destination management stakeholders into five main groups and classifies them as tourists, tourism organiza- tions, community, the environment, and govern- ment.

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Stakeholders include local community members, government, NGOs, as well as the tourism industry and the tourists, and many other groups. A first step in planning for sustainable tourism is to identify the stakeholders and open communications with them.

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A stakeholder has a vested interest in a company and can either affect or be affected by a business' operations and performance. Typical stakeholders are investors, employees, customers, suppliers, communities, governments, or trade associations.

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Visitors are often considered the most important destination stakeholders. These are the people that add economic value to the destination by spending money on transportation, accommodation, food, and attractions.

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While a DMO tries to stimulate greater demand for the local area, the marketing and expertise of DMCs bring local businesses in direct contact with tourists that are looking to spend money.

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Tourism marketing refers to the marketing strategies that different components of the tourism industry use to sell their products and services. The businesses include hotels, airlines, car rental companies, restaurants and travel or tour agencies selling flights, holidays, hotel rooms or experiences to customers.

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Crucially, destination management includes the planning, development and marketing of a destination as well as how it is managed physically, financially, operationally and in other ways. Various terms have been used for the process of planning and managing tourism or visitors in a destination.

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Tourist Managers provide travel, hospitality and accommodation information and services to tourists, promote tourism, and assess tourist opportunities for local communities.

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Responsible Tourism is about making better places for people to live in and better places for people to visit. Responsible Tourism requires that operators, hoteliers, governments, local people and tourists take responsibility, take action to make tourism more sustainable.

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Typically, the chain of distribution in tourism refers to the businesses and platforms involved in selling, distributing, and bundling tourism products. However, more components are involved across the entire distribution chain, including suppliers, wholesalers, resellers, and consumers.

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The term stakeholder must include all those players that are affected or may be affected by ecotourism activities in the destination, namely Governments, the local population, companies, administrators of protected areas, NGOs, etc.

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5 types of tour operators
  • Inbound tour operator. An inbound tour operator creates and markets tours showcasing their home country for overseas tourists. ...
  • Outbound tour operator. ...
  • Domestic tour operator. ...
  • Ground operator. ...
  • Receptive tour operator.


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