Zermatt is known throughout the world for its skiing, especially Triftji for its moguls. The high altitude results in consistent skiing continuously throughout the summer. Skiing in Zermatt is split up into four areas: Sunnegga, Gornergrat, Klein Matterhorn and Schwarzsee.

The primary specialty of Zermatt, Switzerland, is its status as a world-class car-free alpine village dominated by the iconic, pyramid-shaped Matterhorn mountain. Zermatt is unique because only electric vehicles (tiny taxis and buses) are permitted within the town, preserving the crisp mountain air and a quiet, old-world atmosphere. It is a premier destination for "high-fidelity" mountaineering and skiing, offering the highest ski resort in Europe (the Matterhorn Glacier Paradise) which allows for year-round skiing. Culturally, Zermatt is famous for its luxurious hospitality and "Apres-ski" scene, as well as traditional Swiss culinary specialties like Valais-style Raclette and fondue. The town is also the terminus for the world-famous Glacier Express train. In 2026, Zermatt continues to specialize in high-end sustainable tourism, where the integration of 19th-century wooden chalets and state-of-the-art cable car technology (like the "Crystal Ride" cabins) creates a luxury mountain experience that is arguably unmatched anywhere else in the Alps.