While Interlaken itself is famous for the Höheweg promenade, the street often cited as the "most beautiful" in the immediate region is Brunngasse, located in the nearby village of Brienz (about 20 minutes from Interlaken by train or boat). Brunngasse has previously been voted Europe's "most beautiful street" and is a picturesque cobblestone lane lined with 18th-century wooden chalets adorned with intricate wood carvings and vibrant flower boxes. Within Interlaken's town center, the Höheweg is the most iconic, offering a grand view across the Höhematte park toward the Jungfrau massif, flanked by luxury hotels and boutiques. Another contender for "most beautiful" is the historic Unterseen old town area, specifically the streets surrounding the Stadthausplatz, which offer a more traditional, quiet Swiss atmosphere with mountain views and riverside walks along the Aare. For travelers in 2026, a stroll down Brunngasse in Brienz remains the definitive "fairytale" Swiss street experience, easily accessible as a half-day excursion from the Interlaken hub.