Interlaken is a great Swiss shopping destination, famous for its wide collections of souvenirs, watches, chocolate, and sports equipment. Its main street -Höheweg- has plenty of local shops, fashionable boutiques, and other stores.

The main shopping artery of Interlaken is the Höheweg, a picturesque promenade that stretches for approximately 1.5 kilometers between the Interlaken Ost and Interlaken West train stations. While "Höheweg" literally translates to "high path," the street is remarkably level and pedestrian-friendly, offering a classic Swiss shopping experience against the backdrop of the Höhematte park and the Jungfrau mountain. Along this stretch, visitors can find a high density of luxury watch boutiques—featuring brands like Omega, Tissot, and Rolex—alongside flagship chocolate shops like Schuh and Lindt. The street is also the hub for traditional souvenirs, ranging from high-quality Swiss Army knives to regional handicrafts and woodcarvings. In 2026, it remains the town’s social and commercial heart, ideally situated for those looking to combine a scenic stroll with high-end retail therapy or a stop at one of the many grand hotel cafes that line the boulevard.