What is the Starcruiser hotel controversy?

While it sounds astounding on the surface, the hotel was met with heavy amounts of backlash from fans. Many fans complained about many of the activities planned aboard the “cruise ship.” The most common complaint, however, was the price point for which Disney asked Guests to pay to enjoy the Galactic Starcruiser.



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And while it received glowing reviews from guests, ultimately it performed below Disney's expectations, according to Disney Parks, Experiences and Products Chairman Josh D'Amaro. “It didn't perform exactly like we wanted it to perform, so we decided that we were going to sunset this in September,” D'Amaro said.

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Disney Parks made a surprising announcement in May: its Star Wars: Galactic Starcruiser experience in Orlando, Florida, will close in September after just ~18 months. During the Walt Disney Company's Q3 earnings call, the company revealed that the closure would result in a $250m loss.

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But the Starcruiser was also said to be immensely costly to operate, primarily because it employed a cast of about a dozen core actors who had to perform and interact with guests in full-day shifts. The Galactic Starcruiser features about a dozen core actors who interact with guests throughout the two-day experience.

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BAY LAKE, Fla. – Walt Disney World's Star Wars: Galactic Starcruiser is beginning its final voyage Thursday before closing permanently. Walt Disney World announced back in May that the immersive Star Wars hotel experience would be closing after nearly two years in operation.

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One of the reasons a stay at the Galactic Starcruiser is so expensive is that it's more like a cruise experience rather than a hotel. Most meals and activities onboard are included in the price.

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– Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.

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Star Wars: Galaxy's Edge is an incredibly immersive experience at Hollywood Studios in Florida. The project took three years to complete and had an amazing launch. However, the momentum for the land is decreasing. Because of that, Disney announced they will be closing Star Wars: Galaxy's Edge permanently.

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Staffing alone was a huge cost, but that's not it. Starcruiser had far more 'moving parts' than a standard hotel, so maintenance and upkeep also would've been significant costs. It's also probable that $300 million does not represent the entire cost of Star Wars: Galactic Starcruiser.

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Billed as an immersive experience where guests can interact with characters from the “Star Wars” franchise, the 100-room hotel requires guests to book a minimum of two nights, priced at about $5,000 per couple and closer to $6,000 for a family of four. The cost of a “tricked out” suite jumps to $20,000.

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Passengers are able to leave the Galactic Starcruiser at any point throughout their stay. Just let a Crew Member know that you need to leave and they will escort you onto a Launch Pod back to planet Earth.

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Aboard the Starcruiser Costumes that may distract from the experience of other Guests are not permitted. All Guests may dress as their favorite character, but they may not pose for pictures or sign autographs for other Guests.

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Another thing to consider here is that the Star Wars: Galactic Starcruiser Resort is essentially an all-inclusive boutique hotel plus an interactive live entertainment experience.

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But what exactly does the cost of a stay at Galactic Starcruiser include? A stay at Galactic Starcruiser includes breakfast, lunch, dinner, snacks, and most beverages, in addition to all those activities.

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