The travel outlook for summer 2023 was defined by a massive "resurgence" in demand, often referred to as "revenge travel," as global tourism neared 95% of pre-pandemic levels. Despite significant inflation and a rising cost-of-living crisis, consumers prioritized vacations over other non-essential spending, with the World Travel & Tourism Council forecasting global sector revenue to reach $9.5 trillion. International travel saw the most significant growth, as markets that were previously closed or restricted finally fully reopened to tourists. However, this surge in demand created a supply-demand imbalance, leading to higher airfares and hotel rates. The industry also faced operational challenges, including staffing shortages and aircraft delivery delays, which posed a constant risk of flight cancellations and airport congestion. Overall, the season was characterized by high profitability for airlines and cruise lines, though "cautious" travelers began leaning more toward all-inclusive packages to lock in costs and avoid inflation-driven price hikes during their trips.