The major trends are:
- U.S. dominance.
- Patchy post-pandemic recovery.
- The Far East revving up.
- Resilience of classic beach destinations.
- The heat wave.
- Worldwide, summer (July 1 to August 31) flight bookings were 23 percent behind pre-pandemic (2019) levels and 31 percent ahead of last year.
Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels. The positive summer travel outlook is echoed by data from J.P. Morgan Research.
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Travelers want authentic experiences that give them a taste of local culture and let them explore hidden gems that friends back home don't know about.
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Travelers will seek out cultural experiences From boutique museums to hidden street art and inaccessible ruins, people not only want to explore the increasingly popular destinations but also venture into less-known yet extraordinarily interconnected cultures.
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An “antidote” to a “hurried mentality”, slow travel is “all about a more purposeful pace and considered attitude”. Essentially, it's about “taking your time” and “soaking up what a place has to offer” – like a local, not a tourist.
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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.
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Hong Kong. Hong Kong has become the most visited city in the world, surpassing Bangkok in recent times. Hong Kong welcomed 26.6 million visitors!
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Longer Trips According to Evolve's 2022 travel forecasts, the average trip will likely be longer in length (5-7 nights in 2022, compared to an average of 3.8 nights in both 2020 and 2021). Longer trips will be increasing in demand as a result of the many work-from-home opportunities too.
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In 2022, the average cost was $5,603. In 2023, that price has jumped nearly $1,000; the average cost of a trip this year is $6,587. Unfortunately, this isn't likely to slow down this coming year. In 2024, spending records are expected to be broken in the travel industry.
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The cost of lodging away from home was 5% more in June 2023 versus June 2022, and up 15% since 2019. The cost of entertainment and dining out are also slowly increasing. According to NerdWallet's Travel Price Index, the overall cost of travel is up 14% compared with June 2019 and down 3% versus the same month in 2022.
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Beginning May 3, 2023, your driver's license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It's part of a law passed by Congress. If your license is not compliant, and you don't have another acceptable form of ID, you'll have trouble getting through airport security.
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The percentage of Americans traveling for one or more summer holiday weekends has increased from 67% in 2022 to 80% in 2023, with 54% of travelers going somewhere for the Fourth of July holiday weekend, 49% going somewhere for Memorial Day, and 41% traveling for Labor Day weekend.
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According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.
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With their vacations no longer defined by spring break sojourns or backpacking on the cheap, millennials are seeking trips that focus on mental health and relaxation. Compared with older generations, millennials and Gen Zs are prioritizing trips that focus on personal wellness (61% vs.
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What age group travels the most? Millennials between 23-38 seem to be the age group that travels the most with an average of 35 vacation days a year.
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Younger travelers want to feel that they are truly experiencing the culture they have traveled to, and to avoid anything that feels inauthentic. 79% of Gen Z and Millennial respondents agree that they would love to partake in a day of the life of locals in the destination they are visiting.
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