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Where are Chinese Travellers going?

Thailand is projected to be the top tourist destination for outbound Chinese travelers, with South Korea, Malaysia, Singapore, Australia and the United Kingdom trailing close behind.



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We forecast that outbound trips by Chinese travelers will recover to 2019 levels two years from now in the second quarter of 2023 at the earliest. The delay is caused by the requirement for herd immunity to be established in China and destinations before quarantine-free travel is allowed.

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Huge population: China's population of over 1.4 billion provides a massive pool of potential tourists who are capable of traveling abroad. This vast market implies that a substantial number of Chinese tourists can have a significant effect on the destinations they choose to visit.

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Many of them are headed for Thailand. Chinese tourists are welcomed with souvenirs from Thai officials after arriving at Bangkok's Suvarnabhumi International Airport on September 25, 2023.

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Yes, Chinese passport holders must obtain a Schengen visa to enter any European country in the Schengen Zone. However, there are some categories of people residing in China that are exempt from the visa requirement, as follows: Nationals of Schengen countries living in China.

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The most popular destinations for Chinese travellers are Thailand, Japan and Vietnam.

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Visitors coming from Hong Kong, Macau, and Taiwan account for 69.8 percent of China's total. When adjusted to exclude these locations, the number of visitors is closer to 48 million. In 2018, Myanmar, Vietnam, South Korea, Japan, and the United States led the way as top sources of visitors into China.

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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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Summary: Reconsider travel to Mainland China due to the arbitrary enforcement of local laws, including in relation to exit bans, and the risk of wrongful detentions. Exercise increased caution when traveling to the Hong Kong SAR due to the arbitrary enforcement of local laws.

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Chinese shoppers rely on reviews and recommendations, and so do many Chinese tourists. This is why, branding, e-reputation, and Chinese social media marketing are the aspects you should focus on to attract more Chinese tourists to your destination or products.

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Chinese nationals may visit a number of countries without a visa. In most cases, visa exemption is limited by length of stay. For some sovereign states, the maximum length of time a Chinese citizen may remain in the country visa-free is 7 days; for others, it is 3 months.

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Entry under these visas had been suspended from March 28, 2020 through March 14, 2023 due to COVID-19. Now, these visa holders have the option to apply for a free three-year extension or to obtain a new 10-year visa once their current one expires, following the standard visa procedures and documentation requirements.

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Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium. In 2019, nearly 3.2 million Chinese tourists came to the country of 'la dolce vita', accounting for 2.4% of all tourists that year.

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Overall, Western European countries reported the highest number of Chinese travelers in 2021. However, arrivals from China declined from 5.9 million in 2019 to roughly 1.2 million in 2021.

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Chinese police install secret surveillance app on tourist's mobile phones | Safe Communities Portugal. An international media investigation has revealed that Chinese authorities secretly install an application on tourists' mobile phones to watch over foreign citizens.

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According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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