Where do the rich and famous go in Sardinia?

Located on the northeastern coast of Sardinia, Costa Smeralda is known as the playground of the rich and famous. The area is home to some of the most luxurious resorts and villas in the world, as well as high-end boutiques and restaurants.



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The Costa Smeralda is a stretch of coastline in northern Sardinia. In Italian, its name means the Emerald Coast, a nod to the many colour variations of its waters. Today it's a popular vacation spot for celebrities because of its white sandy beaches and glitzy resorts.

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The Costa Smeralda (Emerald Coast) on the North-East coast of Sardinia, Italy, attracts international billionaires and celebrities of all nationalities. Olbia airport (OLB) during the high season has the highest traffic of private jets in the world.

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The Emerald Coast, or Costa Smeralda in Italian, is the most famous and exclusive area of Sardinia, home to some of the island's most luxurious properties. Located on the northeastern part of the island, this magical area boasts pristine beaches, turquoise waters, and breathtaking natural landscapes.

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Costa Smeralda is among the most expensive locations in Europe. House prices reach up to 300,000 euros ($392,200) per square meter. The main towns and villages in the area, built according to a detailed urban plan, are Porto Cervo, Liscia di Vacca, Capriccioli, and Romazzino.

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What are the prominent residential areas for wealthy people in Italy? Italy's elite, including foreign investors, tends to dwell in key urban areas and picturesque regions such as Rome, Milan, Florence, and Venice, as well as parts of Tuscany, Lombardy, Liguria, and even in the southern reaches like Sicily.

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Costa Smeralda is among the most expensive locations in Europe. House prices reach up to 300,000 euros ($392,200) per square meter. The main towns and villages in the area, built according to a detailed urban plan, are Porto Cervo, Liscia di Vacca, Capriccioli, and Romazzino.

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The legendary Sardinian resort, Cala di Volpe, the holiday home to celebrities including Elton John, Heidi Klum, Beyonce & Jay-Z, Justin Timberlake & Jessica Biel, and many more, is celebrating its 60th anniversary with equally legendary partnerships, events and performances.

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North or South Sardinia depending on the type of holiday If you are looking for a luxury holiday in Sardinia, the Costa Smeralda is the right place for you. If you wish to find peace and quiet and less crowded beaches, you can choose among many resorts in the North, which have just what you need.

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In episode 4, Efron, paired with Darien Olien, founder of SuperLife, visited the island to meet up with scientists Dr. Gianni Pes and Valter Longo. They have been studying Sardinia's blue zones, areas with high populations of centenarians, for many years.

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The top 10 most beautiful places in Sardinia
  • Costa Smeralda (Porto Cervo) Costa Smeralda is one of the most fascinating stretches of coastline in the Mediterranean. ...
  • The Maddalena Alchipelago. ...
  • Stintino (La Pelosa Beach) ...
  • Cala Mariolu. ...
  • Cala Goloritzé ...
  • Village of Tiscali. ...
  • Bay of Chia. ...
  • Barbagia.


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The coast's Hotel Cala di Volpe has hosted the likes of Beyoncé and Jay Z, Princess Diana and Dodi al Fayed, Elton John, Grace Kelly, and George and Amal Clooney. Roger Moore was filmed here as James Bond in The Spy Who Loved Me.

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Best areas to stay in Sardinia
  • Alghero – beautiful Old Town with a beach ??
  • Cagliari – the island's capital with local life & good nightlife ??
  • Olbia – a large city close to some of Sardinia's best beaches ???
  • Porto Cervo & Costa Smeralda – luxury hotels by the most beautiful beaches in Europe ??


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North Sardinia The Costa Smeralda is a 20km long coastline area and popular tourist destination. This location has lured celebrities and wealthy people because of its golf clubs, private jets, helicopters, yacht services, and expensive hotels and resorts.

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On the contrary, Sardinia is cheaper than most other regions in Italy – the wages here are lower than in most of the country and as a result the costs of living here are lower. It's much cheaper to visit and live than other European and international destinations – think the UK, Scandinavia, but even the US or Canada.

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Sardinia, or in Italian 'Sardegna', is not a mainstream Mediterranean destination but a sophisticated Italian island, west of mainland Italy and south of Corsica. With over 1,800km of unspoilt coastline, it is renowned for beautiful beaches, turquoise sea and fascinating rock formations.

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Fantastic beaches, crystal clear water, secluded bays and delightful cuisine makes Sardinia the hot spot for billionaires.

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Where do rich people spend summer in Italy? Sardinia, the Riviera Romagnola, Sicily, the Amalfi coast, Liguria, Tuscany and … Puglia! The following are the classical Italian summer holiday destinations: Sardinia, the Riviera Romagnola, Sicily, the Amalfi coast, Liguria and Tuscany.

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A place of glorious sunshine and gentle pleasures, Lake Como, Lago di Como in Italian, has been a popular retreat for wealthy people since Roman times, and many celebrities and A-listers own or have owned villas on its shores, such as George Clooney, Madonna, Richard Branson, Sylvester Stallone, Gianni Versace, Matt ...

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