Who are the five groups of stakeholders in destination management?

Here are the different types of stakeholders:
  • National and Local Government Stakeholders. ...
  • Destination Management Organization Stakeholders. ...
  • Local Community Stakeholders. ...
  • Visitor Stakeholders. ...
  • The Private Sector Stakeholders. ...
  • Non-Governmental Organizations (NGO) Stakeholders.




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Morrison (2013) divides destination management stakeholders into five main groups and classifies them as tourists, tourism organiza- tions, community, the environment, and govern- ment.

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What are the 5 key players in the tourism industry?
  • Tourists.
  • Host population.
  • Tourism industry.
  • Government agencies.
  • NGOs.
  • Media.


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Destination management is an intrinsically cooperative activity. In fact, attractions, tourism enterprises, local businesses, service businesses and residents are called to work together to provide tourists with the best experience.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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The five Ps (product, price, place, promotion and people) are the elements of the marketing mix.

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