Why do most consumers buy cruises through a travel agent?

The biggest advantage of booking a cruise through a travel agent is personalized advice from a knowledgeable source. A good travel agent will discuss your vacation preferences, budget and other travel needs and suggest which cruises will be the best fit.



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The biggest advantage of booking a cruise through a travel agent is personalized advice from a knowledgeable source. A good travel agent will discuss your vacation preferences, budget and other travel needs and suggest which cruises will be the best fit.

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The report, U.S. Cruise Market Report 2022-2026, by Phocuswright, found agents' share of gross cruise booking fell to 52% in 2021 from 70% in 2019. But the channel's share is in recovery, climbing to 59% last year. Phocuswright projects it to reach 71% by 2026.

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You should consider booking a cruise through a travel agent because a knowledgeable agent can help you understand the nuances of a cruise purchase and help you make the best decisions for your vacation preferences.

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You should book your cruise with a travel agent if you're a first time cruiser, have a lot of special requests or want to get the best deals. At Cruise Critic, we tend to think that most people should use a travel agent for the best experience.

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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Cruise line pays the agent a commission for handling the booking once you sail. If the cruise line has to handle the booking, they keep the commission to pay their shoreside staff. I've done both. If I am sailing on my own I prefer to just book directly through the cruiseline.

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Cons of using a travel agent Less convenient - Many travel agents only offer services during certain limited office hours. On the other hand, by booking online, you can make your bookings any time you want. Some travel booking sites also offer 24/7 customer support.

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Cruise travel agents receive the bulk of their income via commission from the cruise lines. Their service to you is usually free, though some may charge first-time clients a minimal fee.

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However, using a travel agent still has some unique benefits. Travel agents can find you exclusive fares, offer specialist expertise, and help you plan and coordinate your trip. Even today, many people seek them out for a more personalized travel experience.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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The primary role of a travel agent is to help people make travel arrangements, which might include booking flights, hotels, sightseeing tours, and making dining recommendations. A travel agent assesses each customer's unique needs, preferences, and budget to ensure their trip goes as smoothly as possible.

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How much money do travel agents make? This comes down to certain factors such as the type of clients, level of expertise and the ability to offer specialized services. According to Indeed, the average salary of a travel agent in the US is $49,608 but there are many making up to six-figure incomes.

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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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You can actually save money when you book a trip with a travel agent. You also save time because travel agents are likely to be more experienced in finding the deals that are available. This way everyone benefits from booking a trip with a travel agent.

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Some agents charge fees by percentage, ranging from 5 percent to 15 percent of the trip's cost. Others may charge a flat rate, anywhere from $100-$500 on average. You may have to pay an hourly rate for travel agents to research, plan or arrange your trip.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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