Hokkaido is renowned for the high quality and freshness of its seafood, as the cold waters surrounding Japan's northernmost prefecture are ideal for fish and sea vegetation. Within the prefecture some areas are particularly famous for a certain product, such as the uni (sea urchin) of Rishiri and Rebun.
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Hokkaido is a popular destination for skiing and snowboarding in winter, thanks to its abundant powder snow and top resorts like Niseko, Rusutsu and Furano. Sapporo, Hokkaido's main city, famous for Sapporo beer, Sapporo ramen and the annual Sapporo Snow Festival.
Hokkaido's mild summers provide relief from Japan's humidity, and the perfect conditions for hiking and exploring the many National Parks. Much of Hokkaido is wild and unspoiled, with natural hot springs, volcanic lakes and unforgettable experiences.
Hokkaido province comprises about one-fifth of Japan's total land area. It is characterized by a cool climate and geologically recent mountains and volcanoes along a central north-south spine. Sapporo is the province's industrial, commercial, and tourist centre. Hokkaido University, founded in 1876, is located there.