Why is Jet2 successful?

The “Customer First” Strategy. In keeping with its “Customer First” strategy, the airline believes in the power of visible branding. At many of their larger international destinations, ground staff is often attired in eye-catching red uniforms, providing passengers with a visible point of contact.



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During the financial year Jet2.com flew a total of 16.22m (2022: 4.85m) single sector passengers, an increase of 234% with customers choosing our end-to-end package holiday products increasing by 310% to 5.29m (2022: 1.29m) assisted by certain high volume, popular routes operating package-only flights.

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Jet2.com – which flies from 10 UK airports to more than 65 destinations – came out top with an overall customer score of 80%. It was one of only two short-haul carriers – the other being the airline Norwegian, which scored 74% – to achieve “recommended provider” status.

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14 Facts About Jet2
  • 01Jet2 is a British low-cost airline company.
  • 02The headquarters of Jet2 is located in Leeds, West Yorkshire.
  • 03Jet2 operates flights to over 70 destinations.
  • 04Jet2 offers competitively priced flights.
  • 05Jet2 has a fleet of modern aircraft.
  • 06Jet2 provides excellent customer service.


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A small, aging Boeing 757 fleet The oldest aircraft in Jet2's current fleet are its eight examples of the Boeing 757-200.

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Strengths: strong demand & customer service, Jet2holidays, loyal customer base, consistently profitable, niche market strategy, low cost operator, ancillaries, load factor.

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The most popular destinations for winter 2022
  • Tenerife. The longstanding British love affair with terrific Tenerife, shows no sign of fading. ...
  • Costa del Sol. Golden beaches in superlative settings are this crowd-pleasing Costa's calling card. ...
  • Costa Blanca. ...
  • Antalya Area. ...
  • Gran Canaria. ...
  • Paphos Area.


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“With over 3,000 responses on a recent poll I posted, 77% said that easyJet had the best customer service, followed by Ryanair at 15% and Wizz Air at a mere 9%. However, by adding Tui and Jet2 into the mix, easyJet slipped down to third place after Jet2 – who stormed ahead – followed by Tui.”

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While it focuses on younger customers, Jet2 says it has been tailored to meet the demands of a broad audience which includes first-time holidaymakers, bucket-listers, and the over-25s experience-driven market.

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Toulouse, 18 October 2022 – Jet2.com has placed an incremental order for 35 A320neo aircraft taking its total commitment to the Family to 98 aircraft.

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Jet2.com Limited is a British low-cost leisure airline offering scheduled and charter flights from the United Kingdom. As of 2022, it is the third-largest scheduled airline in the UK, behind easyJet and British Airways. Jet2 is also officially the largest tour operator in the UK after overtaking TUI in 2023.

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It's official: Jet2 is your favourite short-haul airline. Almost 30,000 readers voted in the 2023 Telegraph Travel Awards, with the Yorkshire-based airline trouncing the likes of British Airways (which finished 12th), EasyJet (10th) and Ryanair (22nd).

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New capacity for Jet2 According to seatmaps.com, the AirTanker A330-200s has 327 economy seats – perfect for flying from Manchester to Tenerife as pictured above – substantially more than their Airbus A320s at 220 seats and Boeing 757 at 235. The 737s come in at 148 for the 737-300s and 189 for the 737-800s.

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There are notable exceptions, though. Among the top airlines in the UK, for example, only Virgin Atlantic skips row 13; British Airways, easyJet, and Jet2.com do not. For the United States, United Airlines (on most aircraft types) and Alaska Airlines (only on the 737-800) do this.

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