Zermatt is known throughout the world for its skiing, especially Triftji for its moguls. The high altitude results in consistent skiing continuously throughout the summer. Skiing in Zermatt is split up into four areas: Sunnegga, Gornergrat, Klein Matterhorn and Schwarzsee.

Zermatt's popularity in 2026 stems from its unique status as a "car-free" alpine village that offers a direct, front-row seat to the Matterhorn, the world's most photographed mountain. The village is the ultimate destination for luxury "mountain chic," blending traditional Swiss wooden chalets with high-end boutiques and Michelin-starred restaurants. Its popularity is also driven by its world-class skiing; the Matterhorn Glacier Paradise allows for year-round skiing, and you can actually ski across the border into Cervinia, Italy, for lunch. Because only electric taxis and horse-drawn carriages are allowed, the air is exceptionally clean and the atmosphere is serene. Furthermore, Zermatt is the terminus for the world-famous Glacier Express train, making it a bucket-list stop for rail enthusiasts. Whether you are an elite mountaineer, a luxury traveler, or a family seeking a "fairytale" winter wonderland, Zermatt provides an authentic yet polished Swiss experience that is unmatched in its combination of dramatic geography and sophisticated hospitality.