Do 83% of US adults now prefer to book their travel online?

The online travel market size worldwide reached the $433.2 billion mark in 2021, and it's expected to reach $690.71 billion by 2026 (Statista). 83% of US adults want to book their trips online (StratosJets). Monday is the post popular day for booking travel, and Saturday is the quietest day (Condor Ferries).



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83% of US adults want to book their trips online. 72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words 'tonight' and 'today'

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Current statistics indicate that over 90% of travelers will do their research online, and 82% will end up making their booking online as well.

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Findings from Revenue Hub indicate that by the summer of 2020, mobile bookings increased to over 24%, almost one-quarter of all hotel bookings. In 2020, on average, mobile bookings represented over 27% of total bookings for hotels studied and remained above 40% in 2021.

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As estimated by Statista Mobility Market Insights, two-thirds of revenue in the global travel and tourism market came from online sales channels in 2022. That year, the online travel market size worldwide was roughly 475 billion U.S. dollars, and it was forecast to reach over one trillion U.S. dollars by 2030.

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The global online travel booking platform market is expected to grow from USD 531.2 billion in 2022 to USD 985.3 million by 2027, at a CARG of 9.8%.

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This may come as no surprise, but Baby Boomers spend significantly more on vacations than the other generations – especially Gen Z. Those in the newest generation, Gen Z, tend to have just one traveler named on a policy, while the other generations tend to buy plans for at least two travelers.

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Bottom line: You're never too old to travel.

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A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

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The hotel tech market is booming and hotel management solutions, augmented and virtual reality, chatbots, and keyless entry are set to take center stage. Environmental sustainability is the need of the hour.

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According to Statista Consumer Insights, 73 percent of American commuters use their own car to move between home and work, making it by far the most popular mode of transportation.

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Car travel got the most votes in every category, with 67% saying it's fun, 74% saying it's comfortable, 82% saying it's appropriately priced, 78% saying it's efficient and 74% saying it's a minimal hassle.

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To highlight just how much your customers prefer to book online, we ran a survey. It turns out that 69% of customers are more likely to book with a company that has an online booking system.

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Top Online Travel Agencies
  1. Booking.com. Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. ...
  2. Expedia. ...
  3. Airbnb. ...
  4. Hostelworld. ...
  5. Agoda. ...
  6. Vrbo. ...
  7. Hotelbeds. ...
  8. Trip.com.


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