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How would you describe the culture of swa?

Employees are treated with the same concern, respect, and caring attitude within our organization that they are expected to share externally with every Southwest Customer. Southwest® is known for our legendary Hospitality and world-famous Culture where People come first.



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Kelleher's culture code started with “an audacious commitment” to put employees first, customers second, and shareholders third. As a storyteller, Kelleher understood that culture is not something that a committee brainstorms once and moves on. Instead, cultures are built on stories that leaders share daily.

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Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.

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World's Leading Cultural Airline 2021
  • Air China.
  • Air New Zealand.
  • Japan Airlines.
  • Qatar Airways.
  • SriLankan Airlines.
  • Swiss International Air Lines.
  • Thai Airways.
  • Vietnam Airlines.


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Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries.

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The airline's slogan (as of 2022) is Low fares. Nothing to hide. That's TransFarency!

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As the Freibergs write in their book: “The real secret to Southwest's success is having one of the most highly motivated and productive work forces in the world. They are motivated by a sense of fairness that says, 'We want your well-being to be tied to the company's well-being because, after all, you are the company.

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Let them know that you are wanting to explore your own career potential and you feel that Southwest Airlines will give you the challenges and opportunities to keep climbing and discover your potential.

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Top 10 best domestic airlines 2023 Southwest Airlines is the second highest-rated domestic airline, with a score of 5.56. While the airline only scored 2 out of 5 for its in-flight entertainment, Southwest excelled thanks to its baggage allowance policy.

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