Which generation travels the most? Research into the US tourism industry shows that Millennials travel more than other generations. Expedia says that US Millennials travel 35 days per year, compared to 26 days for Generation X; 27 days for Baby Boomers; and 29 days for Generation Z.
People Also Ask
Traveler demographics by race
The most common ethnicity among travelers is White, which makes up 65.9% of all travelers. Comparatively, 12.9% of travelers are Hispanic or Latino and 9.6% of travelers are Asian.
Drilling into the survey data shows that on average, baby boomers and those age 65+ spend the most on travel. They have the highest percentage of travelers who spend at least $3,000-$5,000 (12%), and also the highest percentage that spend between $2,000 and $3,000 (11%).
Reasons to travel can involve work, family, health or medical treatment, social or economic needs. People who love to travel enjoy relaxation, new cultures, foreign food or incredible landscapes different to their normal surroundings.
They often use mobile devices to research and book their next trip. They prefer to support brands that implement sustainable practices. The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation.
25. A survey in 2022 showed that the travel purpose for most millennials is to see family and friends. This reason consistently ranks as number one across all generations, including Gen Z, Gen X, and baby boomers.
Why do millennials travel so much? 55% go to relax from ordinary life, 50% take trips to visit people, 45% to spend time with family, and 34% travel for a romantic getaway. 34% of young millennials travel to experience more from life, 23% to befriend other travelers.
70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.
More than half (52 percent) of Gen Z adults are considered frequent travelers, meaning they take at least three leisure trips over the previous year (Morning Consult Pro)